Why are organizations so resistant to change? What strategy should be used to overcome this inertia? How can you avoid anxiety and overcome roadblocks while evolving? What role does leadership play in meeting the challenges of change? Companies must constantly launch new initiatives in an increasingly volatile and competitive world. This strategy, which has become essential for success, requires learning to lead change in order to be implemented successfully. World-renowned change management expert John Kotter offers a true eight-step roadmap for successful change in a book considered by Time magazine to be one of the 25 most influential business books of all time. Driving Change is a book that is both practical and operational in its approach.
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