
Seth Godin’s new book Poke The Box is designed to help you imagine a world where there are no middlemen, no publishers, no bosses, no HR folks, and no one telling you what you can or can’t do. ‘When was the last time you did something for the first time?’. (Poke the Box). Seth Godwin’s new book, Poke the Box is all about becoming someone who starts something, someone who initiates, and someone who is prepared to fail along the way if it helps make a difference.
‘The Seventh Imperative’ is frightening and therefore easy to overlook or ignore but the key to success is having the ‘guts and heart and passion to ship’. ‘Flux’ is when things are moving, when there is flow and movement. ‘Risk’ involves the chance of winning and losing; we put something at stake and it may (or may not) pay off. Some people have begun to confuse ‘flux’ with ‘risk’, and think anything that is unpredictable is risky. Fearful people try to avoid collisions, so they avoid movement altogether. These people have made two mistakes: they’ve assumed risk is bad, and associated it with failure.
Many people are afraid to move, or at least to experience a change in any form, because they’re afraid of being held back by the status quo. “If a project doesn’t have movement, then compared to the rest of the world, you’re actually moving backward” – Andrew Keen, author of The First Rule Of Doing Work That Matters. Zig Ziglar says, “Go to work on a regular basis”. In short, show up. Don’t let setbacks or blocks or anxiety push you off task, or your lizard brain will look for the easy way out every single time.
Look for the fear. That’s almost always the source of your doubt. We’ve been brainwashed for generations. The system has created an expensive misunderstanding. Reject the tyranny of being picked.
The Season’s Pass – why not buy a season’s pass and sell your boss or colleagues on being the initiator? “Sometimes what you start doesn’t work every time should give you confidence, because it means you’re doing something that frightens others”. Starting means you’re going to finish. If it doesn’t ship, you’ve failed. You haven’t poked the box if the box doesn’t realize it’s been poked.
“To merely start without finishing is just boasting, or stalling, or a waste of time”. “At some point, your work has to intersect with the market”.
If you focus on what people are going to think, you’re bound to hold back. The winning part comes from LEARNING from each and every failure. The only way to get better at throwing though is to throw. Throw poorly, then throw again. “Get good at throwing first”.
Some of us hold back when we should be starting instead. This habit is extremely common, and it destroys our ability to make a contribution. Seth recommends that you ignore your boss and keep starting things. There’s a third way, but it shouldn’t be taken seriously unless you’re impatient and bold. ‘Hypergo’ is dealing with our fear of shipping by starting something else instead.
The person who constantly asks questions, interrupts, and takes endless notes isn’t just annoying – they’re also self-sabotaging and hiding. It’s not good to be too fat or too thin or to have blood pressure too high or too low, and in the same way, it not’s good to start too little or too often.





You must be logged in to post a comment.