The Art of Thinking Clearly by Rolf Dobelli is a compendium of the psychological biases that once helped us survive but now only hinder us from living our best life. With specific examples of these thought patterns and ways to overcome them, this book is both entertaining and informative. To combat the illusion of control, be wary of your predictions. One study found that people with a button in their booth withstood much more noise than those without a button. Taking your more attractive friend to a club with you is a bad idea.
Doing this makes you less likely to score a date. When companies use the idea of scarcity to get customers to buy, the brain sees a potential missed opportunity and resorts to making a purchase. If a $100 item becomes $70, we see it as better than an item that is normally just $70 only because of the comparison. A study on dating sites examined the effects of the stress that comes with choosing between a large variety of potential partners.
Random Citizen 